As consumers we are more health and beauty conscious than before, but with this we’re more sustainably and ethically conscious too. We want high quality products, but we want products that work with nature and deliver natural benefits to our skin, rather than products that are compromising the environment and dousing us in chemicals.
Organic has become a beauty buzzword with many brands creating organic ranges to keep up with the hype, but did you know that to be labelled as “organic” a product only has to have 1% or more organic content and alongside this there are no regulations around the use of organic on labels.
The Soil Association warn that the health and beauty industry is funding marketing campaigns that claim products are “green” rather than putting funding into research and development for products that really are environmentally friendly and toxin-free. Experts, including The Soil Association themselves, have therefore developed some voluntary standards that enable committed brands to communicate their product formulae to customers. The Soil Association commit to “making it simpler for people to choose skin-loving organic formulations that are just as effective as conventional cosmetics but without any of the ugly compromises.” As well as the Soil Association logo you should also look for reputable voluntary logos such as COSMOS and NaTrue.
It's important to note that the certification can be expensive, particularly for small brands (which includes us!) so if you're interested in a smaller brand but can't find the relevant logos then do a little research into how the brand operates, often smaller brands in this space will strive for as many sustainable practices as possible even if they're not officially certified.